Lohnt Sich Das?

A full rebrand for a popular YouTube series – in motion

For the weekly German series Lohnt Sich Das?, I redesigned and rebuilt 10 motion graphics templates from scratch. The goal: tell nuanced financial stories with clarity, flexibility, and style.

Year

2024

Industry

Video & Broadcast

Scope of work

Motion Branding / Motion Guidelines / Templates

Timeline

12 weeks

A full rebrand for a popular YouTube series – in motion

For the weekly German series Lohnt Sich Das?, I redesigned and rebuilt 10 motion graphics templates from scratch. The goal: tell nuanced financial stories with clarity, flexibility, and style.

Year

2024

Industry

Video & Broadcast

Scope of work

Motion Branding / Motion Guidelines / Templates

Timeline

12 weeks

Data-heavy, story-driven, build for speed

The centerpiece is a dynamic bar graph - built on a single shape layer with 145 custom FX controls. It had to adapt to any story: income streams, spending habits, investment ideas. To get there, we talked to editors, studied their workflow, and built prototypes that answered real needs.

Templates were created to enhance fast-paced production workflows without ever needing to collaborate with internal Design resources.
Until today "Lohnt Sich Das?" remains one of the most successful formats of the public broadcaster "BR".

Lohnt Sich Das? on YouTube

Lohnt Sich Das? on Behance

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Creative Lead

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Tim Hilbrand

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