Lohnt Sich Das?

Lohnt Sich Das?

A full rebrand for a popular YouTube series – in motion

A full rebrand for a popular YouTube series – in motion

For the weekly German series Lohnt Sich Das?, I redesigned and rebuilt 10 motion graphics templates from scratch. The goal: tell nuanced financial stories with clarity, flexibility, and style.

Year

2024

Industry

Video & Broadcast

Scope of work

Motion Branding / Motion Guidelines / Templates

Timeline

12 weeks

A full rebrand for a popular YouTube series – in motion

For the weekly German series Lohnt Sich Das?, I redesigned and rebuilt 10 motion graphics templates from scratch. The goal: tell nuanced financial stories with clarity, flexibility, and style.

Year

2024

Industry

Video & Broadcast

Scope of work

Motion Branding / Motion Guidelines / Templates

Timeline

12 weeks

Challenges

Challenges

Challenges

Data-heavy, story-driven, built for speed.

The centerpiece was a dynamic bar graph - built on a single shape layer with 145 custom FX controls. It had to adapt to any story: income streams, spending habits, investment ideas. To get there, we talked to editors, studied their workflow, and built prototypes that answered real needs.

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Creative Lead

hilbrand.co

Tim Hilbrand

hilbrand.co

Have a project in mind?

By submitting, you agree to our Privacy Policy.

Let’s talk.

Tell me about your project

Creative Lead

hilbrand.co

Tim Hilbrand

hilbrand.co

Have a project in mind?

By submitting, you agree to our Privacy Policy.

© 2025 hilbrand.co

Let’s talk.

Tell me about your project

Creative Lead

hilbrand.co

Tim Hilbrand