Baader Bank – Motion Branding

Baader Bank – Motion Branding

Baader Bank – Motion Branding

In close collaboration with the design team at &why, we redefined the digital presence of Baader Bank through a comprehensive motion branding system.

Year

2026

Industry

Branding

Scope of work

Motion Branding, Motion Templates, Video production (Motion Design), Edit

Timeline

October 2025 - February 2026

Baader Bank – Motion Branding

In close collaboration with the design team at &why, we redefined the digital presence of Baader Bank through a comprehensive motion branding system.

Year

2026

Industry

Branding

Scope of work

Motion Branding, Motion Templates, Video production (Motion Design), Edit

Timeline

October 2025 - February 2026

Speed meets Stability

Speed meets Stability

The framework focuses on three key principles:


  • Snappiness: Transitions and reveals feel instant and responsive, mirroring the fast-paced nature of financial markets.


  • Clear Directionality: Every movement serves a functional purpose, guiding the eye to the most critical data points and calls to action.


  • Short Travel Distances: By minimizing the physical distance elements travel across the screen, we achieved a sophisticated, "tight" feel that avoids unnecessary visual noise.

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Creative Lead

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Tim Hilbrand